The 12 months 2020 has been powerful to say the least and lots of Australians have hung out in lockdown looking for out their dream dwelling as a way of escape. And it seems lush coastal properties in regional settings had been the massive hits.
New information from realestate.com.au revealing the highest 10 most-viewed properties of 2020 confirmed the sky was the restrict by way of location, measurement and price ticket for home hunters, however luxurious just isn’t the one factor that attracted views.
“Essentially the most-viewed houses checklist is a mixture of distinctive and extremely fascinating properties in addition to listings with quirky movies,” mentioned government supervisor of financial analysis at realestate.com.au, Cameron Kusher.
“There are fairly a number of life-style properties on the checklist. You’ve gotten listings from Byron Bay, Bangalow, Pokolbin, Glenbrook after which even properties within the internal metropolis however by the ocean, for instance in Cottesloe, WA.”
Some of the in style life-style houses was 6 Burrawan Place in Bangalow, which bought in April for $1.769m. Promoting agent Braden Walters of Belle Property – Byron Bay Lennox Head mentioned the attraction of the house was largely attributed to the beautiful renovation the pervious house owners had performed, in addition to the dream of residing in Byron.
“We initially had it as a part of a five-week marketing campaign, however we introduced it again to a few as a result of we had a lot curiosity. The sale truly got here down to 2 patrons who hadn’t even stepped foot within the property, they had been bidding from their residing rooms in Sydney,” Mr Walters mentioned.
Mr Kusher mentioned search exercise has been up on realestate.com.au amid beneficial authorities incentives for homebuyers, together with first-home purchaser grants, low interest rates, the HomeBuilder scheme and new stamp duty exemptions in some states. He added this has been excellent news for sellers with a lot of the properties within the high 10 promoting comparatively shortly.
“We noticed a major rise in demand by means of the 12 months and the common variety of views per itemizing, whereas the availability of inventory on the market was low by means of a lot of the 12 months. Situations for sellers undoubtedly bought higher because the 12 months progressed.”
Whereas magnificence is definitely a drawcard for property listings, intelligent (and humorous) advertising can be an element. This was undoubtedly a profitable method for the rundown dwelling at 1 Linden Street, North Gosford, which attracted greater than 350,000 views – greater than another property itemizing in 2020.
A viral David Attenborough-style walkthrough video was a giant hit with guests to realestate.com.au.
“I didn’t need folks to return to the property and be shocked,” mentioned promoting agent Richard Faulkner.
“It’s important to be upfront with folks with locations like this and hope they will see it for the chance it’s,” he mentioned.
Mr Kusher mentioned different brokers ought to pay attention to what Mr Faulkner did to promote the house, which was covered by the news team at realestate.com.au.
“We usually discover that a few of the most-viewed properties are properties which have had tales written about them. It’s a superb cause why brokers ought to do one thing a little bit bit completely different when promoting a property as a way to attempt to entice extra eyeballs,” mentioned Mr Kusher.
Listed below are the highest 10 most seen listings of 2020.
1. 1 Linden Avenue, North Gosford
It’s not what you’ll normally count on to be the primary most-viewed property on realestate.com.au, however the listing for this ‘renovator’s delight’ went viral after its promoting agent got here up with a intelligent David Attenborough-style walk through video.
It had greater than 350,000 views and bought in August 2020 for $535,000.
2. 6 Burrawan Place, Bangalow, NSW
Many Australians had been little doubt dreaming about an escape to Byron throughout lockdown and this stunning property in Bangalow acquired vital consideration with over 200,000 views.
And it’s not onerous to see why. The luxurious inexperienced surrounds, excessive, peaked ceilings and a well-appointed pool all make for an idyllic dream dwelling away from all of it.
It bought for $1.769m in April to at least one very fortunate purchaser.
3. 25 Paperback Drive, Pokolbin, NSW
If it wasn’t Australia’s coastlines property seekers had been dreaming of this 12 months, it was greener pastures.
This sprawling property within the Hunter Valley attracted greater than 190,000 views and remains to be on the market by means of an expressions of curiosity marketing campaign.
The house has 5 bedrooms and 4 loos together with a pool and a chef’s commonplace kitchen.
4. 32 Avenel Gardens Highway, Medindie, SA
Having undergone a renovation to deliver it again to life, 32 Avenel Gardens Road is a well known property within the space, so when it got here to market, it attracted a whole lot of consideration.
Very best for entertaining, it includes a beautiful pool, not one, however two wine cellars and a fully-equipped outside kitchen.
It bought in November for an undisclosed quantity.
5. 14 Williams Highway, Heathfield, SA
One other South Australian property made it into the highest 5.
The award profitable 14 Williams Road, Heathfield proudly claimed the celebrated Architectural Award from the South Australia Institute of Architects in 2018 for the New House Class.
It’s nonetheless in the marketplace and goes to public sale on 12 December at 1pm.
6. 215 Clarke Avenue, Northcote, VIC
Dubbed ‘Lugano‘ this house is a recognisable landmark within the northern suburbs of Melbourne,
Little marvel then that it attracted a whole lot of consideration when it got here to market earlier within the 12 months with over 150,000 views of the property on realestate.com.au.
It bought in Could for $3.6m.
7. 79 Elanora Manner, Karalee, QLD
Many patrons undoubtedly did a double take when this ‘alien’ construction close to Brisbane hit the market.
The house’s design was even helped alongside by NASA, after the architect contacted the area company to learn how the Mars Rover was made as a way to inform his personal design.
Consisting of 11 intersecting domes and positioned on 0.51 ha, it’s actually out of this world.
The itemizing has had greater than 140,000 views in 2020 and is still listed for sale.
8. 12 Watson Avenue, Camp Hill, QLD
This stunning family home demonstrates the broad attraction of The Hamptons type in Australia.
The five-bedroom, three-bathroom dwelling bought for $1.786m in June and acquired greater than 140,000 views.
The open-plan residing areas, crisp white interiors and dream location all made for a profitable mixture within the eyes of dwelling patrons.
9. 36 Jacksons Highway, Mount Eliza, VIC
The shut proximity to the seashore coupled with luxurious finishes made this Mt Eliza mansion engaging to patrons.
Designed with all of the ‘necessities’, together with a grass tennis court docket, a solar-heated pool and theatre room, it’s presently underneath provide and listed at $4.5m-$4.8m.
It acquired greater than 140,000 views and it’s not onerous to see why – it was the right place to isolate throughout strict stay-at-home orders in Melbourne.
10. 3 Kiln Lane, Cottesloe, WA
Consumers couldn’t get sufficient of this modern home within the coronary heart of Cottesloe.
The spectacular dwelling caught the attention of greater than 135,000 home hunters on realestate.com.au who had been almost definitely drawn to photos of the pristine pool, at-home gymnasium and suspended second residing space.